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Tell us what you believe about Greater Datlon

Greater Dalton Marketing Director

 

Salary: $40,000-$50,000

Benefits:  Health insurance, dental insurance, short-term and long-term disability, life insurance and 401(k)

 

POSITION SUMMARY

The Greater Dalton Marketing Director works closely with the Greater Dalton Chamber of Commerce (GDCC), Creative Arts Guild (CAG), Downtown Dalton Development Authority (DDDA), and various other community partners as directed to develop a long-term, cohesive master branding and marketing plan for the community of Greater Dalton that focuses on a strong and proud community identity and positions Greater Dalton as a choice location to live, work and play. The development and implementation of this plan would include highlighting and promoting Dalton’s vibrant arts and culture presence, community events, Downtown Dalton as a destination,  entrepreneurship, our natural beauty and  outdoor amenities, and other community assets. 

PRIMARY DUTIES AND RESPONSIBILITIES

  • Develops and implements marketing and communication strategy - working with many community partners to develop one consistent brand identity for Greater Dalton (Whitfield County)

  • Serves as a spokesperson and a voice for Greater Dalton

  • Advises marketing efforts of community partners in order to best reflect the overall mission, brand, and identity of our community

  • Acts as a liaison to community partners as directed 

  • Writes content for websites, social media, blogs, etc. for all 3 organizations

  • Attends all staff and marketing meetings at all three partnering organizations

  • Develops programs and presentations for various audiences/events

  • Manages social media accounts, sends out email blasts, and markets event calendars and website promotion for all three entities

  • Specifically for GDCC: Works with the Chamber and Believe Greater Dalton to market and promote activities of the organization, tell the community’s story, and implement the community’s brand identity

  • Specifically for DDDA: Works with the DDDA Mainstreet Manager to ensure all marketing efforts for downtown Dalton are streamlined and integrated into the community-wide marketing plan; serves as a marketing advisor to downtown merchants by appointment and request

  • Specifically for the CAG: Develops a master marketing plan for the Guild, including all event promotion, and oversees all CAG marketing efforts ensuring alignment with the community-wide plan

  • Meets with the CEO of GDCC, the Executive Director of CAG, the Executive Director of DDDA, and Project Manager of BGD as a group a minimum of once a quarter to talk about progress of the position, the success of the partnership, and to ensure cohesive direction and supervision 

 

QUALIFICATIONS

Education/Experience:

Bachelor’s degree (B.A) in Marketing, Communications or specifically related business field from an accredited four-year college or university; five or more years work experience in marketing. A Master’s degree is a plus.

Skills:

  • Knowledge of Greater Dalton (or eagerness to learn)

  • Excellent organizational skills, and the ability to meet deadlines

  • Excellent written, verbal, presentational and interpersonal skills

  • Ability to prioritize multiple projects simultaneously in a fast-paced environment

  • Must have knowledge of computer software applications in word processing, spreadsheets, databases, presentation software, and social media networks

  • Website and graphic design experience are a plus

  • Ability to define problems, collect data, establish facts and draw conclusions

  • Must be a team player and an excellent collaborator with the ability to work with lots of ideas, opinions, and agendas simultaneously

  • Demonstrated performance in event promotion

  • Must be flexible, creative, and willing to look at every situation from multiple angles, allowing for change and new direction as needed

 

Qualified candidates please submit resume and cover letter to Judy Sawyer at sawyer@daltonchamber.org by November 16, 2018.